Tech startups are using a San Francisco shopping mall to sell their online products in the real world

Shopping may be dominated by online retailers like Amazon or up-and-comers like Warby Parker, but San Francisco’s Westfield Mall is betting that some of these online companies might want to try the physical world, too.

Business Insider attended the grand opening of Bespoke, a new co-working, events and demo space that’s on the fourth floor of a mall that gets 20 million visitors a year.

While it may be in a retail center, it looks nothing like the stores surrounding it. What store has a bocce court and nap nooks?

Bespoke is in the middle of San Francisco's Westfield mall, next door to a Bloomingdales and below a Century Theatres.

The events side takes over the old location of a Borders Bookstore. How's that for the times?

The coworking space is designed so that online companies can come offline into the physical world, said Kevin McKenzie, global chief digital officer for Westfield.

The bocce court is in the middle of the office and made of fake grass. We also spied some croquet mallets so it's a multi-sport lawn.

The stadium seating of the bocce court also doubles as a work station.

There's also a bouldering wall in the co-working space.

The shared kitchen includes access to an app, which lets them order food from the mall's food court and have it ready at a certain time.

Paolo Villacarlos of Fanrock chills in the cafeteria portion of Bespoke. His company only has three people, but there are companies who have rented whole offices in the space.

The library includes four nap nooks (only two pictured). It's a different look from the Vans shoe store that was here before.

The office is lined with mini conference rooms for teams to lounge in. Most of the startups at Bespoke are retail-focused.

The office has 200 seats total and has already had 15 companies move in.

The conference rooms are connected internally.

But they also open externally to turn into pop-up shops. 'Our goal is to make it as easy to go to market to test your product,' McKenzie said.

You don't have to be a coworking member to have a pop-up though. Its opening night, Product Hunt took over one of the pop-ups.

In the middle of the mall are Bespoke's demo spaces.

At its opening night, I tried out the Angry Birds virtual reality game in one of the demos.

This is me trying out Angry Birds in VR. It doesn't look nearly this scary inside the game.

The third part of Bespoke is the events space, which can hold up to 1,200 people.

You can turn it into four different rooms or keep it one large auditorium.

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