Yesterday, we told you that gay rights supporters were boycotting Barilla, the world’s largest pasta maker, after the company’s chairman said he would never use a gay family in one of his advertisements.
Now, one of Barilla’s biggest rivals is taking advantage. The Facebook page for Bertolli’s German unit displayed this pro-gay image to convince angry former Barilla customers to start using Bertolli pasta sauce, instead:
The image was accompanied by a message that translates to “Love and pasta for all!”
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