Ben & Jerry’s ice cream co-founder Ben Cohen has a pretty sweet idea for the presidential campaign of Sen. Bernie Sanders (I-Vermont).
Sanders officially launched his White House bid on Tuesday with a large rally that featured free treats provided by Cohen and his partner in cream, Jerry Greenfield. In a conversation with Business Insider on Wednesday, Cohen, whose Vermont-based company created the iconic ice cream flavours Cherry Garcia, and Chunky Monkey, discussed the recipe he’d make to represent Sanders.
Cohen said his flavour would be called “Bernie’s Rebellion” and would include ingredients designed to commemorate Sanders’ left wing positions.
“What would be in it? All good things,” Cohen said. “I mean, there might be some chocolate chips moulded in the shape of a cap that you wear for graduation to symbolise his stance in favour of free college education and reduced student loan rates. I think that there might be equal numbers of peanuts and pecans to symbolise his initiatives to reduce economic inequality.”
Sadly for Sanders fans, “Bernie’s Rebellion” is unlikely to hit store shelves. The conglomerate Unilever made a deal to purchase Ben & Jerry’s in 2000. Cohen said he would gladly make a Sanders ice cream, but after the sale, he and Greenfield no longer have “authorization” to individually make new flavours.
“Jerry and I, we’re both officially employees of the company,” Cohen explained. “Our role is co-founder.”
Furthermore, while Ben & Jerry’s has taken many stances on various social causes, Cohen said the company doesn’t support individual political figures.
“The company has a policy of taking stands on issues, but not taking stands and favouring a particular politician,” said Cohen.
Though Cohen would love to make an ice cream flavour for Sanders, he’s not interested in crafting a recipe for the senator’s main Democratic rival, former Secretary of State Hillary Clinton.
“Nope,” said Cohen when we asked if he’d design a flavour for Clinton. “I would not be inspired enough to do that.”
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