Marc Benioff's Salesforce scores a 370% return on Zoom after investing $100 million last year

Melia Robinson/Business Insider
  • Salesforce has scored a 370% return on its Zoom investment in just 12 months as the coronavirus pandemic continues to fuel demand for video-conferencing.
  • Marc Benioff’s enterprise-software giant bought $US100 million worth of Zoom stock at the time of its IPO last April.
  • Zoom’s stock price has skyrocketed since then, boosting the value of Salesforce’s stake to about $US470 million.
  • More than 300 million people logged into Zoom meetings on April 21, marking a 2,900% increase from the 10 million daily users at the end of December.
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Salesforce is cashing in on Zoom’s surging popularity during the coronavirus pandemic. The enterprise-software giant has scored a 370% return on its investment in the video-conferencing platform in the space of a year.

Billionaire Marc Benioff’s company bought $US100 million worth of Zoom stock at $US36 a share when the company went public last April. Zoom’s stock price has skyrocketed to $US169 since then, boosting the value of Salesforce’s stake to about $US470 million.


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Widespread travel restrictions and lockdowns to slow the spread of coronavirus have fuelled demand for online-communication tools in recent months. More than 300 million people joined Zoom meetings on April 21, CEO Eric Yuan said this week, marking a 2,900% increase from the startup’s 10 million daily users at the end of December.

Zoom’s rapid growth has spurred investors to raise its market capitalisation from about $US10 billion at the time of its IPO to north of $US47 billion. Its valuation prices in a vast amount of future growth, given Zoom made only $US623 million in revenue and $US26 million in net income in the year to January 31.

Salesforce isn’t the only software company with a stake in Zoom’s success. Cloud-storage specialist Dropbox and enterprise-software titan Atlassian both secured Zoom shares at the time of its IPO, which are now worth about $US24 million and $US48 million respectively.


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