Most consumers never know how much work goes into big product releases at tech companies. Even an app that looks slightly altered to the average user can take hours of gruelling work for development teams to release. On the night of September 10th, New York startup LearnVest had its biggest product release ever. More than 30 staffers stayed in the office until 3 AM to roll out LearnVest’s new mobile apps and financial planning software.
“We’re providing planning to a huge audience who’s never had access to financial planners before,” CEO Alexa von Tobel told Business Insider. “This was always my plan for LearnVest. It was in my very first pitch deck.”
After a long night full of pizza, coding and craziness, the tech team got the job done. They helped LearnVest officially transition from a content-only site to a full-fledged financial planning company.
LearnVest’s CTO Hrishi Dixit documented some of the mayhem and took us behind the scenes of the big product launch.