Ticketmaster just rolled out Facebook integration in its interactive seat map feature. If you sign into Facebook before you buy a ticket online, you’ll be able to see which of your Facebook friends are also going and where they’re sitting.
A couple weeks ago, Facebook director Sean Ryan explained that e-commerce and media are two big areas of focus for Facebook’s business, and used concert ticketing as an example. Ticketmaster has seen that each time users share information about a concert ticket they bought via Facebook, it generates an average of $5 in incremental sales.
More than 9,000 venues have interactive seat maps on Ticketmaster and LiveNation.com (which owns Ticketmaster).
Here’s a video showing how the integration works: