Before Apple Was Cool It Sold This Ridiculous 80's Clothing

apple catalogue


Steve Jobs might have been famous for his sleek black turtleneck, but in the 1980s, Apple pushed a brighter and louder look.Retronaut got its digital hands on Apple’s 1986 catalogue, called “The Apple Collection,” and the styles are absolutely hilarious.

The rainbow logos, short-shorts and trucker hats all exude a very different vibe from the company’s now famously minimalist style.

Before they were Apple fanboys ...

Apple has updated its logo since.

No sign of a black turtleneck here.

Apple's vintage trucker hats make Ashton Kutcher the perfect choice to play Jobs in the movie.

The vibe of the catalogue is very different from Apple's current persona.

And it seemed to be aiming for a preppy demographic.

Imagine these guys camping outside Apple stores for an iPhone.

(He's wearing three sweaters.)

Although Apple should definitely bring back that track suit.

May the hunt for these classics on Ebay begin.

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