This week, Facebook announced a new button to go along with it’s “Like” button.
It’s a “Send” button that, when you click, lets you “send” the current Web page you are on to a Facebook friend or Facebook group.
If that functionality sounds familiar, it’s because Facebook used to have a “share” button that did a very similar thing.
But the difference between “share” and “send” is what’s brilliant about Facebook these days. Normal people do not “share” things; that’s for weirdos. Normal people DO “send” things all day long. They’ve been doing it since they started using email 15 years ago.