Because Normal People Don't "Share," Facebook Introduces The "Send" Button

Facebook's send button

This week, Facebook announced a new button to go along with it’s “Like” button.

It’s a “Send” button that, when you click, lets you “send” the current Web page you are on to a Facebook friend or Facebook group.

If that functionality sounds familiar, it’s because Facebook used to have a “share” button that did a very similar thing.

But the difference between “share” and “send” is what’s brilliant about Facebook these days. Normal people do not “share” things; that’s for weirdos. Normal people DO “send” things all day long. They’ve been doing it since they started using email 15 years ago.

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