Want to go on an amazing vacation for free? All you have to do is be really great at Instagram.
Last month, a bunch of influential Instagrammers like Liz Eswein (@NewYorkCity) and Murad Osmann (@muradosmann) were flown from all over the world to experience the biggest “Insta-meet” ever at a luxurious hotel — the Burj Al Arab — in Dubai.
The hotel and a company called Beautiful Destinations partnered together to select a handful of Instagram users who could enjoy an all-expenses-paid trip to Dubai and capture images to share with their combined millions of followers. It’s a brilliant way to advertise.
The Instagrammers were flown to Dubai, were picked up at the airport in a Rolls Royce Phantom, received $US600 worth of Hermes amenities, and each were appointed their own personal butler for the entirety of their stay.
Jeremy Jauncey and Oliver Heartmont (who runs the Beautiful Destinations Instagram account with 1.6 million followers) cofounded the Beautiful Destinations company. Jauncey told Business Insider that “the goal (of the Dubai trip) was to create a totally unique experience for the Instagram community, give back to the followers that have been supporting our accounts and position the brand as a pioneer in travel social media.”
Eswein told Business Insider the trip was “absolutely incredible.” Eswein, 24, who snagged the @NewYorkCity handle on Instagram in 2011, now serves as the executive director of Laundry Service: Cycle, a full-service social media agency.
This is the Burj Al Arab hotel in Dubai. It boasts itself as the 'world's most luxurious hotel' with over 200 suites, four swimming pools, and a private beach.
This is Liz Eswein, but you may know her as @NewYorkCity on Instagram. She was selected by Beautiful Destinations to go on an all-expense-paid trip to the Burj Al Arab and post her photos to Instagram.
Everyone was picked up individually in a Phantom Rolls Royce from the airport after flying first class.
Everyone stayed in their own amazing suite, complete with a personal butler and $US600 Hermes amenities.
There are nine world class restaurants in the hotel and the group was given complimentary free access for their entire stay.
They could have stayed at the hotel the entire time ... there was plenty to do. Check out the rooftop tennis court at the Burj Al Arab, seemingly suspended in air.
But they couldn't stay at the hotel all day. There was plenty to do. Beautiful Destinations organised private access to the world famous rooftop helipad for a scenic helicopter tour around Dubai.
Do you remember this guy? He takes photos of his girlfriend all over the world. They were on the trip, and he snapped this photo.
The Burj Al Arab Instagram account grew 400% during the trip thanks to all of the publicity it was getting from those who enjoyed the experience. The account started with less than 9,000 followers and just days later hit 45,000 followers.
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