Continuing its rocky start, Apple's online radio station goes down on its first day

Apple launched both its new music streaming service and its Beats 1 radio station Tuesday, and it wasn’t quite the smooth start the company probably hoped for. 

The iOS update went live early, and presenter Zane Lowe seemed to not realise at first that he was live on air. 

Starting at around 5:45 PM West Coast time, the service was completely down. When users tried to listen in, they saw an error message:

The service is now back up. 

But not before Twitter had some fun:

Business Insider reached out to Apple for comment. 

NOW WATCH: How to use Google Maps when you have no phone service

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at