Trending #BBUM Campaign Offers A Stark Look At Being A Minority Student At A Top American University

A new campaign from the Black Student Union at the University of Michigan is shining light on what it means to be a minority student at one of America’s top universities.

The campaign — called Being Black at the University of Michigan, or #BBUM — went viral on Twitter and is still gaining steam a day after its launch. UM students and alumni took to Twitter to talk about everything from their classroom experiences to stares they would receive just walking around campus.

“We [want] to share unique black experiences, things that black students go through every day. Things that happen to us. Things that are overlooked,” the BSU speaker told Ann Arbor news website

One BSU member told MLive that the campaign was prompted by a planned “Hood Ratchet Thursday” fraternity party, that was condemned by the university administration and eventually cancelled.

Even the official UM Twitter account participated, writing, “Thanks for engaging in this conversation. We’re listening, and will be sure all of your voices are heard. #BBUM

Here are some of the most revealing tweets from the #BBUM campaign:

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