BBDO NY laid off 16 people, two per cent of its 800-person staff, after losing Bank of America. Winning Hewlett-Packard apparently lessened the blow, Adweek reports.IPG’s Huge also made cuts in its L.A. office last week.
Omnicom’s Interbrand, a brand consulting company, ranked the 100 most valuable brands on earth.
Keith Schofield, the director of “The Bark Side” for Volkswagen and Deutsch LA, has moved onto cats. The director joined forces with JWT to create a hilarious campaign for Little Genie called “I Haz a Catnip in Mah Head” in which cats take a psychedelic catnip/acid trip.
AKQA is expanding. The agency added a 4th and 5th office: One in Atlanta and the other in Portland, Oregon.
The FTC is updating its guidelines for the first time since 1998 to make sure that companies that say they’re green and eco-friendly actually are.
Telemundo Media joined up with Comcast Spotlight to create a new advertising platform called Telemundo+. The platform essentially helps marketers geo-target relevant Hispanic households.
Creative content agency M3 Creative hired acclaimed film trailer and TV campaign producer David Yocum to its team. The new partner/CD is known for creating trailers for 300, Oceans 11, and The Matrix.
StrikeAd, a mobile demand-side platform, partnered with AdMobius, a mobile audience management platform, to create a platform that improves how publishers and advertisers target their audiences.
Talent Partners hired Paul Mavis to be its new managing director. Mavis graduated from Proctor & Gamble’s production training program, spent seven years in agency life, and co-founded Madison Advertising Management.
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