Photo: Bazooka Joe
As a part of Bazooka Gum’s new makeover — and first advertising campaign in five years — the company is getting rid of its beloved comic strip.So while you’ll start seeing the gum on the shelves of Target, 7-Eleven, and other stores that haven’t stocked it in years, it will be missing your favourite part: corny Bazooka Joe comics.
It was the best of times; it was the worst of times.
Instead, the gum will be wrapped in brainteasers and activities.
Other changes include:
- A bigger stick of gum. It has grown from 4.5 grams to 6 grams. (For reference, Stride is less than 2 grams.)
- A new package, created by Goodwin Design Group, that kills the red, white, and blue colouring in favour or bright yellows and pinks that were inspired by graffiti.
Get ready to see ads, created by Flint & Steel, in March 2013.
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