Barry Diller's First Post-Split Launch At IAC: A Virtual World For Kids (IACI)

After this month’s split-up into five units, IAC (IACI) becomes a more Web-focused company, and new startups are a big part of the strategy.

To wit: the NY Post reports today that Barry Diller is launching a spinoff of two-year-old virtual world “Zwinky Cuties” is aimed squarely at Disney’s Penguin Club, which is a big hit with 6 to 12-year-old girls.

This one is a straightforward bet: Disney CEO Bob Iger singles out Penguin Club, acquired last year, as one of Disney’s more successful digital businesses. has 16 million registered users and IAC says it has been turning away plenty of kids attempting to register who don’t meet the age cutoff of 13.

Like Penguin Club, Zwinky Cuties will be subscription-based, and will charge users (really, their parents) $5.95 a month. It launches Sept. 16.

See Also:
Barry Diller, Tina Brown Ready Web Site, Need Web Address
Barry Diller: “I Don’t Believe In Conglomeration”
Barry Diller: Nope, Vimeo Isn’t Close To Being A Business. But That’s Cool
Barry Diller Explains The New IAC: “Our Workshop”

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