Barneys Already Cashing In On Michelle Obama

Barneys is no stranger to using celebrities to drum up publicity for its store. But after numerous gossip-column and Paparazzi-photo mentions failed to produce a significant enough increase in business, the store slashed its prices to 75% off. (Still it hasn’t dropped them to the “nearly giving it away” level of Saks’s 80% off.)

So, we’re not surprised that they seized the opportunity to cash in on Michelle Obama‘s inaugural outfit by frantically redecorating their windows this morning to highlight the designs of Isabel Toledo, also a friend of Barneys creative director, Simon Doonan.

Frankly, Barneys, you’re starting to look a little desperate. Still, you haven’t fired anyone—yet—so maybe it actually is working.

Photo from Racked

See Also: Will Michelle Obama’s Dress Today Help Anne Klein?
Barneys Officially A Bargain Basement

Is Barneys New York Using Paparazzi, Gossip Items To Boost Biz?

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.