Barneys is no stranger to using celebrities to drum up publicity for its store. But after numerous gossip-column and Paparazzi-photo mentions failed to produce a significant enough increase in business, the store slashed its prices to 75% off. (Still it hasn’t dropped them to the “nearly giving it away” level of Saks’s 80% off.)
So, we’re not surprised that they seized the opportunity to cash in on Michelle Obama‘s inaugural outfit by frantically redecorating their windows this morning to highlight the designs of Isabel Toledo, also a friend of Barneys creative director, Simon Doonan.
Frankly, Barneys, you’re starting to look a little desperate. Still, you haven’t fired anyone—yet—so maybe it actually is working.
Photo from Racked
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