Photo: Steve Kovach, Business Insider
The biggest surprise at today’s Nook announcement from Barnes & Noble was that the company decided to slash the price of its e-Ink reader down to $99.Without ads.
That’s a pretty big blow to Amazon, which justifies the $99 price tag on its new touch-based Kindle because it displays ads and offers on the device’s home screen. You have to pay extra if you want to remove the ads on your Kindle.
In contrast, you can get the same reading experience at the same price with the Nook, just minus the ads. We loved the Nook Simple Touch when we reviewed it this summer. So if the idea of peering at ads on your reader bothers you, there’s finally a better option thanks to Barnes & Noble.
Don’t Miss: Huge photos of the new Nook Tablet >