BarkBox Raises $1.7 Million From, Lerer, RRE And Others To Become The Ultimate Resource For Dogs

matt meeker barkbox
Strife, Meeker and Werdelin cofounded BarkBox

[credit provider=”Matt Meeker”]

BarkBox, a subscription e-commerce and content company for dog-lovers, has raised $1.7 million.

The round of financing was led by Mike Hirshland’s with participation from Lerer Ventures, RRE, Polaris Ventures, Bertelsmann and 500 Startups.Angel investors include ShoeDazzle’s Brian Lee, Gary Vaynerchuk, Josh Abramson, Nat Turner, Zach Weinberg, Doug Chertok, Aaron Earls, Mike Jung and Aaron Harris.

The financing comes five months after BarkBox’s $100,000 seed round. The money will be used to grow BarkBox’s team of four. It will also be spent on marketing and new initiatives.

BarkBox has successfully signed up thousands of monthly subscribers since its winter launch thanks in part to some successful Fab promotions. The company will partner with Groupon and LivingSocial in the upcoming months. BarkBox is already in deep conversations with major pet brands, discussing potential partnerships such as, “Buy two boxes of milk bones, get a free BarkBox.”

“We started BarkBox because we’re all obsessed with our dogs,” says Meeker. He founded BarkBox with Carley Strife and Prehype’s Henrik Werdelin. “I would stop at the local pet store a couple times a week, spend $25 per trip, and always asked the teenager working there what was good.  It was clear he didn’t know, so we knew there had to be a better way.”

BarkBox is currently website-only, but it will soon be releasing mobile apps to help subscribers track their boxes. The team will focus on producing quality content to answer all dog-related questions and product reviews. It wants to become the ultimate dog resource, for both shoppers and readers.