Barclaycard, Barclays’ credit card, gives the bank a wealth of information about consumers’ spending trends.
Barclays put that data to good use with a huge report on spending, which had three big insights that stood out.
Firstly, the clothing industry owes a lot of its growth last year to male consumers.
“We continue to be impressed with the growth within menswear (+24.3% y/y) especially after a very strong performance in September, October and November (+30.5% y/y, +21.5% and 20.5%, respectively) and in positive territory throughout 2015 despite the volatile weather.
And here’s the chart:
Secondly, the new Star Wars film seemed to have a huge effect on UK cinema revenues. They were down 13% in November, rocketing up 11% in December.
Here’s what that looks like:
And thirdly, the humble newsagent is having a bit of a comeback. For all the marketing might of big supermarkets, consumers are turning to the convenience of the neighbourhood store.
Looking at the “big four”, Kantar Worldpanel data shows that Tesco, Morrison and ASDA all reported negative total sales growth in the four-week period with disappointing share losses.
And here’s the key chart: