UPDATE: Barclays' Bob Diamond Uses Terrible Vocab To Describe His Firm*

Bob Diamond

Photo: BBC

Barclays’ chief executive Bob Diamond told BBC’s interviewer John Humphrys that banks can be viewed again as “cuddly and friendly.”UPDATE: A Barclays spokesperson said Humphrys framed the question to ask Diamond if banks could be viewed as “cuddly.”

From The Telegraph:

“We can be cuddly; we want people to come into our branches. We want to be seen that way but we know that we have a lot of work to do still.”

Cuddly? Barclays is not a teddy bear, Diamond. 

But in fairness, at least he’s trying.

During a speech, the London-based banker acknowledged and apologized for the mistakes banks made in the past and called for bankers to be “better citizens.”

NOW WATCH: Money & Markets videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.