Barclays’ chief executive Bob Diamond told BBC’s interviewer John Humphrys that banks can be viewed again as “cuddly and friendly.”UPDATE: A Barclays spokesperson said Humphrys framed the question to ask Diamond if banks could be viewed as “cuddly.”
From The Telegraph:
“We can be cuddly; we want people to come into our branches. We want to be seen that way but we know that we have a lot of work to do still.”
Cuddly? Barclays is not a teddy bear, Diamond.
But in fairness, at least he’s trying.
During a speech, the London-based banker acknowledged and apologized for the mistakes banks made in the past and called for bankers to be “better citizens.”