“Shark Tank” cohost Barbara Corcoran has met a lot of people in business. Here Corcoran reveals how to make a good first impression. Following is a transcript of the video.
It’s the same on “Shark Tank” as it is when you’re meeting a guy at a bar.
There’s some basic things that I think mothers use to teach. I’m not sure who’s teaching them anymore. You got to have good posture. Underestimated. When I see someone walk on the “Shark Tank” set and they’re hunched over, I interpret that, rightly or wrongly, that they lack confidence.
Good posture. First impression. Looking someone straight in the eye. Creates trust. Some politicians are very practiced at looking someone in the eye, and yet they still can’t be trusted. But if someone’s not looking you in the eye, believe me, you’re not trusting them. You don’t even sometimes even register, it’s just an intuitive thing. Mm I wonder what this guy or gal is up to?
And then you’ve got to look the part. If you say that you’re going to build the biggest shrimp business in the world, which one entrepreneur on “Shark Tank” did, I remember looking at him and I was out immediately. And why? Because we’re asking about is organizational skill, who else is in his company, who he works with, and the whole time he was telling us how organised he was he had a giant stained apron, and it was wrinkled. And I’m thinking, “He’s on national TV, with an unclean apron, and he’s telling me how organised he is. I don’t think so.”
And so you have to look the part. You say you’re a baker, look like a baker. If you say you’re a tech guy and you don’t wear glasses, put a pair of glasses on. You gotta look the part. So that it buys credibility.
After that, it comes down to one thing only which is clear communication. If you can communicate your passion and the logic of your idea clearly and succinctly, you’re gonna get a fish on your hook. If you can’t and it’s going to lead to 50,000 questions, you’re gonna leave with nothing in your pocket.
If you can’t communicate well, you’re never going to make a sale. You’re never gonna build a business if you can’t make sales. So communication is the capital trait of every great entrepreneur.
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