Two-minutes before the fourth quarter of the Super Bowl, 111 million viewers will watch supermodel Bar Refaeli make out with this tech nerd in Go Daddy’s big game commercial. (You can watch the spot early below.)
Click to hear about how Heiman got the job (by making out with a blowup doll)>
To underline the message that Go Daddy is both sexy and smart, the ad shows an extended and awkward kiss between the model and a Go Daddy engineer called Walter, played by 34-year-old Jesse Heiman. And it took 65 shots to get it right.
“He had never been in a Super Bowl commercial … and never kissed a supermodel before,” Go Daddy told Adweek.
Heiman has played roles including Nerd in “Awkward,” Stumbling Student in “Suburgatory,” Member of Will Wheaton’s Entourage in “The Big Bang Theory,” and more recognisably Fernando in “Chuck.”
According to Adweek, CBS rejected two other iterations of the ad, so this must be the PG version.
Watch the spot, made by Deutsch NY, below:
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