A recent study highlighted by the Wall Street Journal claims that baldness may lead to business success.The research by Wharton’s Albert Mannes found that bald men were viewed as more masculine, dominant, taller, and stronger than those with thinning or full heads of hair.
What’s interesting in the study is how that effect works.
Going bald doesn’t make men more attractive, the study found that it actually makes them considerably less so, which runs against other studies that correlate attractiveness with success.
So what’s behind it? Part of it is our inherent stereotypes of power.
People associate masculinity and age with dominance.
The study found that baldness makes people look an average of four years older. Shaved heads are more common in traditionally masculine professions like the military, increasing the effect.
The study shows that as much as we try to avoid stereotypes, they still have an unconscious effect on how we perceive people and behave.
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