Baidu (NASDAQ: BIDU) now holds 77.7% market share by revenue and Google (NASDAQ: GOOG) 18.3% in China’s search engine market, according to 2011 Q3 data from iResearch.
About one-and-a-half years ago, Google engaged in a public dispute with the Chinese government, refusing to continue censoring its search results and re-directing Chinese traffic to its Hong Kong site. In that time period, Baidu has gained 10% market share while Google has lost 11%.
While Google and Baidu both generate virtually all of their revenue on search advertising, their paths have also diverged, with Google as more of a technology company and Baidu pushing more into media.
The latest iResearch data makes earlier media reports that Sogou, a search engine by Sohu (NASDAQ: SOHU) had surpassed Google by usage in China, appear unlikely. By revenue, Sogou still ranks a distant third at 2.1%.
Total Q3 search revenue reached 5.5 billion RMB (866 million USD), an increase of 78% from the same period last year. Search engine revenue has been boosted by a boom in e-commerce ad spend over the past year.
iResearch data is sourced from company financial reports and estimates from its own tracking systems.
By Kai Lukoff, iChinaStock.com
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