Casper Mosquito Repellent has used three unlikely historical figures to star in its advertising campaign: Hitler, Stalin, and Osama bin Laden.The tag line: “End the terror.”
Who on earth thought it would be a good idea to use Hitler and other mass murderers in their ad campaign?
Well, it turns out that the answer is lots of people. Lots and lots of people.
The Casper ads were created by Ogilvy & Mather, Mumbai, which was a shop that won a boatload of awards at the 2012 Clios.
Client: Chopstix. 'Can't hate everything.'
Agency: Dentsu, Indonesia
Client: AIDS Prevention
Agency: Das Comitee, Germany
Client: Comedy Central
Client: Onida LED TVs
Ad agency: McCann Worldgroup, Mumbai
Although the highlighted words do tell an inspiring story of Hitler's fall, the ad still makes you wonder: Why use Hitler at all?
Ad Agency: Leo Burnett Mumbai, India
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