Back in April, we checked in on the initial Earth Day release of the “bare bones” DVD for “Avatar,” which, as you probably know by now, was the highest-grossing movie of all time, bringing in $2.7 billion at the box office.
Well, it looks like the DVD sales have done pretty well so far; at least well enough to propel James Cameron to a new record for the amount a director has made off a movie, Nikki Finke reports.
I’m told this will be the biggest financial haul ever for a movie director from a single pic because James Cameron had a significant gross percentage of the Twentieth Century Fox megahit as helmer, writer, and producer. It’s certainly bigger than either he or the studio — or anyone — thought he’d make from Avatar which, after its December 2009 release date, has grossed a best-ever $2.7 billion worldwide at the box office. “But Cameron is making $350 million because the DVD did beyond expectation,” an insider tells me. Indeed, its 2D DVD and Blu-Ray worldwide sales smashed records in all categories. And still to come is the release of its 3D DVD in November.
My sources tell me that Cameron’s $350M take from Avatar also eclipses his reported $97M haul from the previous #1 biggest movie worldwide, Titanic. But that figure will go higher, too.
Meanwhile, Reuters has a rundown of the midsummer box office winners and losers:
Warner Bros. and Fox have sipped from a glass half empty so far during the hottest box office season of the year, while Paramount has tied one on from a cup that runneth over. Paramount tops seasonal rankings by a comfortable margin, thanks to its distribution of a lucrative DreamWorks Animation tentpole as well as its own summer-launching of “Iron Man 2,” a $309 million domestic grosser.
Paramount had grossed $634.5 million between May 7 and July 5, good for a 29% market share, followed by Disney ($402.8 million, 18%), Sony ($248.5 million, 11%), Summit Entertainment ($240.7 million, 11%), Fox ($202.6 million, 9%), Universal ($170.5 million, 8%) and Warner Bros. ($162 million, 7%).
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