Millennials are unlike any generation before them.
While they have a reputation for being difficult, entitled, and spoiled, new research finds that actually, they’re optimistic, resilient, hard workers.
In fact, they are reshaping global business.
There are also other areas they are having a profound impact on. For one, they have wildly different eating habits to their parents, they are approaching marriage differently, and they aren’t buying houses.
It’s these behavioural changes which are seeing once loved and valued products and industries become irrelevant and die out.
Here are just some of the things millennials like the least, according to those in our office and our own research.
Landline phones. I don't even answer my mobile...
Sent while travelling - please excuse any typos!
Sizzler restaurants, the popular family steak houses of the 1990s, are on their way out.
In 2015, its owner, Collins Foods, wrote down the value of Sizzler by $37.5 million as the restaurant chain’s revenue fell 8.5% to $88.5 million.
Thanks to the internet, Google searches and Siri, the bulky phone book has become a redundant product for tech-savvy millennials.
The last this generation remembers of the Yellow and White Pages is the iconic ad above from which "Not happy, Jan" has become a popular reference.
Black and Gold or Homebrand anything... My parents raised me to think I'm special, and special kids deserve premium products.
Email and online messaging signaled the death of letters, and in turn put businesses like Australia Post in a world of hurt.
As the first generation to grow up with smartphones, the idea of trudging down to the local post office to pay for a stamp and wait 3-5 business days for your letter to arrive is an unappealing thought.
With the letters business in structural decline, the company said in 2016 that it expects to lose $1.5 billion over the next five years.
Foxtel. I'd only ever use it if I was at my parents, but even they are using my Netflix account.
They'd probably still be relevant, had the company not screwed the recipe up seven ways come Sunday.
Once the smartphone became ubiquitous the need to have a GPS navigation system in the car became less necessary.
Navman Australia country director, Wendy Hammond said last year that business has been 'steady' despite the new technologies with 'only a slight decline of 10% in units' over the past three years.
The electronics chain stopped trading in 2016 causing more than 2,400 staff to be put out of work.
The troubled retailer closed after it failed to find a buyer. Before that it was placed in voluntary administration after poor management and sales forced it into large debts.
What used to be watched by the entire family before or after dinner, the importance of 6pm news has been lost with the advancement of technology such as handheld devices allowing the public to access the internet and the news 24/7.
Social media, podcasts and other ways millennials consume information has also played a role in the death of the evening news program.
Handkerchiefs! Cause, Gross…
But don't worry, apparently, they're still cool if you're wearing them as a pocket square.
Again, the internet can be thanked for this.
The humble travel agent has been replaced with TripAdvisor and social media, whereby guests can provide feedback in real time as opposed to flicking through outdated brochures in a stuffy room.
What used to be a lunch box staple is now considered unhealthy by millennials who seek five grain, gluten free, artisan loaves. (Before you get excited, that's not a real thing.)
The amount of pure alcohol consumed by each Australian over 15 years of age increased to 9.70 litres in 2015-16 from 9.52 in 2014-15.
Driving the trend, according to James Thomson, an IBISWorld analyst, is craft beer consumption.
'Craft beer’s popularity has been driven by consumers seeking variety and quality,' says Thomson.
'An increasing number of small-scale craft breweries are opening to take advantage of changing consumer tastes, contributing to the expanding range of beers available in liquor retailers.'
Shopping in a department store isn't appealing for the generation who orders everything online. And it seems the retailer's recent troubles reflects its inability to keep with the generation that wants everything now.
I just made the call to ditch the family accountant purely for the reason he sends tax returns via cheques… In my eyes if you can’t work out internet banking then surely you’re behind the times in more ways then one and that does not bode well for a good tax return.
Millennials have disengaged with the NRL, and those who still watch it certainly aren't going to the games.
Last year the league was giving away tickets to the grand final between Melbourne and North Queensland in a bid to get a crowd.
Some say the problem goes beyond the league and extends into the other football codes.
Live sports doesn't seem to do it for the generation which live streams everything on their mobile.
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