All the companies that have ended sponsorship deals following Cricket Australia’s ball-tampering debacle

Steve Smith of Australia drops the ball Scott Barbour/Getty Images

Australian cricket and individual players have lost millions in recent days over the ball-tampering.

Australian captain Steve Smith, co-captain David Warner, and batsman Cameron Bancroft were found guilty of attempting to change the condition of the ball during the third Test against Cape Town in South Africa last week.

Smith and Warner have been banned from playing for Australia or at state level for 12 months. Bancroft got a nine-month suspension.

Celebrity agent Max Markson believes Smith and Warner will be dumped by all their sponsors. He told the ABC that sponsorship contracts tend to contain a “morals clause”, and “cheating” would see them fall foul of that.

The fallout since the revelations has seen a number of major companies end their sponsorship deals.

Here are the companies on that list.

Magellan Financial Group

Magellan Financial Group terminated its three-year deal with Cricket Australia.

Magellan was just one year into its contract as naming rights sponsor of domestic Test matches involving the Australian men’s cricket team.

The deal was reportedly worth $20 million over three years.


Asics is terminating its individual contracts with the players involved.

“The decisions and actions taken by David Warner and Cameron Bancroft are not something that Asics tolerates and are contrary to the values the company stands for,” it said.

LG Australia

LG Australia also ended its contract with Warner, saying it would “always look to work with ambassadors that share our core brand values”.


Sanitarium ended its relationship with Smith as a Weet-Bix brand ambassador, saying: “Weet-Bix ambassadors represent our brand values of trust and integrity … Based on the ball tampering incident and the findings of Cricket Australia’s investigation, we are unable to continue our relationship with Steve Smith.”

Another major sponsor, Qantas is yet to make any changes to its deal with Cricket Australia, although CEO Alan Joyce has demanded the issue be addressed immediately.

According to The Australian, Joyce told officials of the sport’s body: “You need to address this and you need to address this now and you need to do the right thing”.

While he acknowledged earlier in the week that the company was not at the point of reconsidering its sponsorship deal, he acknowledged Qantas executives were “extremely disappointed” with the players’ behaviour.

“I came to Australia 22 years ago Australia, they know the significance of a fair go, being sportsmen and sportsmanlike, it (the ball tampering scandal) has damaged our reputation worldwide,” Joyce said.

“We need Cricket Australia to make a statement that this is not acceptable because the rest of the world figures that’s the case.”

Some of the other sponsors of Cricket Australia include CBA, JLT, XXXX Gold, Optus, Toyota, KFC, Bupa, and Gatorade.

Watch this space.

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