The hot Australian brands at Alibaba's Single's Day shopping frenzy

AlibabaAustralian model Miranda Kerr at Alibaba’s Single’s Day shopping event.
  • Alibaba Group generated RMB213.5 Billion ($A42 billion) of sales during the 2018 Single’s Day sale.
  • Australian brand Swisse ranked number one imported brand.
  • Sales of Australian lamb increased 775%.

Australian brands Swisse and Bio Island, both with vitamin supplement products, ranked in the top 10 imported products sold during Alibaba’s Single’s Day shopping frenzy in China.

And in the first hour of the event, sales of Australian lamb increased 775% from last year.

Australia maintained its position in the top five countries selling to China at fourth spot.

Swisse was the number one most bought imported brand. Bio Island was fifth and a2 Milk, from New Zealand but listed on the ASX, was sixth.

More than 180,000 brands were on sale, including leading international brands Apple, Dyson, Kindle, Estée Lauder, L’Oréal, Nestlé, Gap, Nike and Adidas.

The 11.11 Global Shopping Festival is the world’s largest 24-hour online shopping event. The festival began in 2009 with just 27 merchants as an event to raise awareness of the value in online shopping.

​​Alibaba says the sale generated RMB213.5 billion ($A42 billion) of gross merchandise volume on November 11, an increase of 27% compared to 2017.

Top 10 countries/regions selling to China by gross merchandise volume:

    1. Japan
    2. US
    3. Korea
    4. Australia
    5. Germany
    6. UK
    7. France
    8. Spain
    9. New Zealand
    10. Italy

Top 10 imported cross border brands into China:

    1. Swisse (Australian)
    2. Moony
    3. KAO
    4. Aptamil
    5. Bio Island (Australian)
    6. a2 (New Zealand)
    7. A.H.C
    8. MartiDerm
    9. Elta MD
    10. Move Free

Top 10 categories of imported products bought by Chinese consumers:

    1. Health supplements
    2. Milk powder
    3. Facial masks
    4. Nappies
    5. Serums
    6. Infant and toddler nutrition
    7. Emulsion
    8. Face wash
    9. Make up remover
    10. Toner

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