- Drivers in Australia can now incorporate an emoji icon as part of their vehicle’s license plates.
- A choice of five emojis can be added to plates registered in the state of Queensland from March 1, 2019.
- People can only choose the emojis “laughing out loud,” “winking face,” “cool sunglasses,” “heart eyes,” and “smiley face.”
- The state government-owned company Personalised Plates Queensland will offer the service, which will cost between $160 and $500.
Australia is letting drivers add an emoji to their official government issued license plates.
Drivers in the state of Queensland are able to add one of five emoji to the end of their usual state issued license plate numbers from March 1.
People can choose “laughing out loud,” “winking face,” “cool sunglasses,” “heart eyes,” and “smiley face” emojis.
The government’s personalisation service, Personalised Plates Queensland, have been advertising sample plates, like these below on their Instagram page in the run up to March 1:
View this post on Instagram
Soon you will be able to add a little character to your plate! ???? To celebrate the launch of Emoji Plates we’re giving away an Iphone Xs Max plus an Emoji prize pack worth $200 (Total prize value $2k)! ???? So come on, what are you waiting for? ???? Click the link in our bio and come up with a combination that makes us ???? or ???? to win! . . . . . #love #instadaily #cute #emojis #instagood #photooftheday #fashion #fun #picoftheday #hearteyesemoji #hearteyes #emoji #bff #competition #win
The price for the plates has not yet been announced on the government’s website, but are estimated to be between $160 and $500, Daily Mail Australia reported.
The Royal Automobile Club of Queensland (RACQ) welcomed the scheme, which they noted was similar to customisation schemes which already exist.
RACQ Spokeswoman Dr Rebecca Michael said: “You can support your favourite team or your favourite town with a symbol on your number plate and using an emoji is no different,” Seven Network reported.
Not everyone is happy with the development.
Bill Potts, president of the Queensland Law Society, criticised the move in an interview with the Brisbane Times, saying that “clearly the government is trying to sex up number plates.”
“But the purpose of number plates is for the police to be able to identify vehicles.”
“How do you write down the emoji in your number plate after an accident?”
The emoji on the plates will not be part of the official license identification process and is just illustrative, Personalised Plates Queensland noted on their website.
The proceeds from the sale of personalised plates helps support Queensland Government initiatives, including road safety, Queensland government wrote on its website.
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