Move over Sam Kekovich, a South Korean celebrity chef helped sell 1.5 tonnes of Australian lamb in 35 minutes on a home shopping show.
Meat and Livestock Australia partnered with NS Home Shopping Company last month to sell Australian 4kg lamb packs worth A$73 with Korean-style cooking sauces. They sold 628 lamb packs, valued at A$46,200, in just 35 minutes.
Australian lamb consumption in South Korea rose 6% last year to 3175 tonnes.
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