Aussie kids like Wonder Woman best - and DC's superheroes more than twice as much as Marvel's

Aussie kids are Wonder Woman kids. Picture: DC

This is actually hard to believe:

Image: Roy Morgan

Not that Wonder Woman is the new favourite superhero for Australian kids aged 6-13 – Gal Gadot was comfortably the kick-assest superhero on the big screen in the past 12 months.

Wonder Woman was the superhero movie DC finally got right after wrenching itself away from all the recent violent messes it made of the Batman, Superman and Joker franchises.

And it helped Wonder Woman topple the Dark Knight himself on Roy Morgan’s survey, although Batman still remains a solid second favourite.

No, the bit that’s hard to believe is just how badly Marvel’s stable has fared.

Wonder Woman nearly beat them all combined. Marvel’s heroes pulled just 380,000 votes in total, compared to 879,000 for DC’s heroes.

Roy Morgan CEO Michele Levine says the increasing popularity of Wonder Woman with young Australians is “a great sign” with female-centred superhero films Captain Marvel and Wonder Woman 2 set to be released in 2019.

Marvel Studios might hope so, although it’s important to note none of this has any reflection on box office success – yet.

In the survey, you might have noticed Iron Man finished in seventh place out of eight. Even The Flash dusted off The Incredible Hulk, Tony Stark and Captain America.

In the two years since the last survey, Marvel’s heroes have failed miserably to spark the imaginations of Aussie 6-13 year-olds.

Where do 6-13 year-olds even go to catch up with The Flash? The dreary Netflix series?

Only your friendly neighbourhood Spider-Man won some pride back for Marvel. The other potential leading Marvel candidate, Black Panther, wasn’t included in the study as the movie came out halfway through the June 2017-June 2018 study period.

But there is light on the horizon for the studio which just paid possibly something north of $70 million to have its name on the former Etihad Stadium in Melbourne for the next eight years:

Wonder Woman grossed $25 million at the Australian box office in 2017. That augurs well for Marvel’s own female-centred superhero flick Captain Marvel which is set to be released early in the New Year.

And it looks great:

Roy Morgan polled more than 2,5000 Australian kids for each of the 2016 and 2018 surveys. It’s part of its Understanding Young Australians research, which you can catch up with here.

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.