Viewers loved the Audi Super Bowl ad that used a David Bowie hit

Audi’s Super Bowl ad went down well with viewers on game day.

The spot, which promoted the Audi R8 V10 Plus, was sound-tracked by David Bowie’s 1972 hit “Starman.”

Airing just a month after Bowie’s death, the ad   — which depicted a retired astronaut who had become bored of life (until his son gave him a spin in his new Audi) — certainly stirred emotions. It was created by ad agency Venables Bell & Partners.

 

 

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