Audi’s Super Bowl ad went down well with viewers on game day.
The spot, which promoted the Audi R8 V10 Plus, was sound-tracked by David Bowie’s 1972 hit “Starman.”
Airing just a month after Bowie’s death, the ad — which depicted a retired astronaut who had become bored of life (until his son gave him a spin in his new Audi) — certainly stirred emotions. It was created by ad agency Venables Bell & Partners.
Audi scores first. Beautiful, and Bowie
— mark harris (@mdharr1s) February 8, 2016
Audi’s ad may be first Super Bowl spot to be worthy of the appearance…one suspects David Bowie hat tip at end was inserted later
— Brian Steinberg (@bristei) February 8, 2016
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.