Audi took a clever shot at Tesla with its latest billboard campaign in Berlin.
The ads, posted on Audi’s Deutschland Facebook page and around the city of Berlin, call the automaker’s upcoming electric SUV a “Musk-have.” Audi is planning to introduce the vehicle, dubbed the e-tron quattro, in 2018.
Electrek’s Fred Lambert was first to report the news.
The new Audi will directly compete with Tesla’s Model Y, which Tesla plans to reveal by the end of this year. Audi has said its electric SUV will have a range exceeding 300 miles and be able to charge in 50 minutes.
Audi’s new ad campaign shows the German car maker is confident its SUV can take on the Tesla name.
Get the latest Tesla stock price here.
Business Insider Emails & Alerts
Site highlights each day to your inbox.