AT&T (T) tells us it’s adding wireless capacity in downtown Austin to deal with “unprecedented” demand (that’s resulted in service that’s flaky at best). This, of course, a result of thousands (tens of thousands?) of South by Southwest attendees bringing 3G iPhones into this part of Austin for the first time. The telco expects service to improve tonight and throughout the rest of the show.
“To accommodate unprecedented demand for mobile data and voice applications at SXSW, we are actively working this afternoon to add capacity to our cell sites serving downtown Austin. These efforts are ongoing, but we anticipate that customers should see improved network performance this evening and for the remainder of the event. We will continue to monitor network performance throughout the event, and will do everything possible to maximise network performance throughout. We apologise to customers who were inconvenienced during this surge in local network demand.”