- ASOS is now selling nonfunctional ear pieces that look like silver Apple AirPods for $US9.50.
- The fact that the fast-fashion brand believes some people will spend nearly $US10 on a useless accessory reveals AirPods’ cultural dominance as a millennial style icon.
- Apple’s wearables, home, and accessories division, which includes products like the Apple Watch and AirPods, brought in $US5.5 billion in the most recent quarter – beating out the iPad in terms of net sales.
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AirPods’ transformation into a millennial style icon is now complete, as a fast-fashion brand crafts a nonfunctional knockoff.
The single ear piece – which, again, does not work – costs $US9.50.
The fact that fast-fashion brand ASOS believes that some people will spend about $US10 on something that looks like Apple’s AirPods reveals the earphones’ cultural dominance.
Apple’s wearables, home, and accessories division, which includes products like the Apple Watch and AirPods, accounted for $US5.5 billion in net sales in the most recent quarter. For comparison, the iPad unit accounted for $US5 billion in net sales.
Business Insider’s Lisa Eadicicco reported that analysts from Keybanc Capital Markets and Nomura pointed to AirPods specifically as growth drivers for the quarter. And, the product’s success is matched with growing cultural relevance.
“What makes AirPods particularly special is that, like the iPhone, they have become a status symbol,” Eadicicco reports. “Though they were mocked when Apple unveiled them in 2016, AirPods quickly caught on and became the centre of popular memes, particularly ones that poked fun at the headphones’ price.”