Facebook Cofounder Dustin Moskovitz Quit To Create… This?

Dustin Moskowitz Asana cofounder

[credit provider=”Flickr, davemc500hats” url=”http://www.flickr.com/photos/500hats/398657749/sizes/m/”]

Facebook cofounder Dustin Moskovitz jumped from the social network in 2009, to do his own company, Asana.Unlike Facebook, Moskovitz decided to focus on enterprises, building a website for managing tasks.

“To a large extent, we do think we’re competing somewhat with Gmail, but more with Google Docs,” Moskowitz told us a few weeks ago. “It’s this sort of ubiquitous sharing tools that everyone uses, but they’re bad because they lack structure.”

Asana has one quirk compared to the similar sites — it emphasises keyboard shortcuts. It’s betting that you will shave off fractions of a second in your work day each time you access the application by memorizing and using its keyboard shortcuts.

It’s not a pleasant first-time experience and takes a lot of adjustment to get used to the interface. It sparsely uses drag and drop, and it definitely isn’t pretty — it feels like it comes out of an old-school grey scale Macintosh.

We played around with it and took screengrabs to show you what it actually looks like.

Frankly, this early version is baffling.

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title=”Asana’s still in a beta, but you’ll get access to it without any problems”
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[slide
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title=”You’ll get a confirmation email that looks something like this — it’s the same layout as the application. Get used to it.”
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title=”And here’s the log in screen you’ll see for the rest of your time using Asana”
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title=”Here’s what your screen will look like at first.”
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[slide
permalink=”you-can-see-the-keyboard-shortcuts-below-theyre-pretty-intuitive-if-youve-used-a-text-editing-application-before-5″
title=”You can see the keyboard shortcuts below. They’re pretty intuitive if you’ve used a text-editing application before.”
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[slide
permalink=”if-you-add-a-colon-to-the-end-of-what-you-are-typing-it-creates-a-category-6″
title=”If you add a colon to the end of what you are typing, it creates a category”
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title=”The tasks are automatically set as “upcoming,” but you can click the circle to change that”
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title=”You can set it into one of three categories”
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[slide
permalink=”marking-it-as-today-sends-it-to-the-top-of-the-list-later-sends-it-to-the-bottom-9″
title=”Marking it as “today” sends it to the top of the list, “later” sends it to the bottom”
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image=”http://static.businessinsider.com/image/4eb014e269bedd551500003a”
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[slide
permalink=”there-are-three-kinds-of-objects-in-asanaprojects-tags-and-people-10″
title=”There are three kinds of “objects” in Asana: projects, tags and people”
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[slide
permalink=”you-can-click-any-tag-or-project-associated-with-a-task-to-jump-to-that-tag-11″
title=”You can click any tag or project associated with a task to jump to that tag”
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[slide
permalink=”heres-what-an-example-tag-page-looks-like-you-can-jump-to-any-task-or-project-associated-with-that-tag-12″
title=”Here’s what an example tag page looks like. You can jump to any task or project associated with that tag.”
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permalink=”you-can-view-all-people-in-the-same-workflow-in-the-people-tab-13″
title=”You can view all people in the same workflow in the people tab”
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[slide
permalink=”you-can-jump-to-any-task-project-tag-or-person-with-a-quick-search-14″
title=”You can jump to any task, project, tag or person with a quick search”
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[slide
permalink=”you-can-also-make-a-new-task-with-a-quick-keyboard-shortcut-heres-what-the-quick-task-prompt-looks-like-15″
title=”You can also make a new task with a quick keyboard shortcut. Here’s what the quick task prompt looks like.”
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permalink=”you-can-assign-it-to-a-person-right-away-and-add-tags-16″
title=”You can assign it to a person right away and add tags”
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permalink=”it-shows-up-in-your-workflow-like-this-if-youre-assigned-a-task-17″
title=”It shows up in your workflow like this if you’re assigned a task”
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[slide
permalink=”you-can-jump-into-more-details-about-a-task-by-clicking-the-arrow-on-the-right-of-the-task-18″
title=”You can jump into more details about a task by clicking the arrow on the right of the task”
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[slide
permalink=”if-you-hold-the-tab-key-it-brings-up-more-shortcuts-press-any-letter-key-thats-underlined-to-jump-to-that-field-19″
title=”If you hold the tab key, it brings up more shortcuts. Press any letter key that’s underlined to jump to that field.”
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[slide
permalink=”all-the-history-related-to-a-task-shows-up-at-the-bottom-of-the-secondary-pane-20″
title=”All the history related to a task shows up at the bottom of the secondary pane”
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permalink=”you-can-add-new-members-by-just-adding-email-addresses-21″
title=”You can add new members by just adding email addresses”
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[slide
permalink=”speaking-of-enterprise-the-blackberry-is-over-22″
title=”Speaking of enterprise: the BlackBerry is over”
content=”Check out Alyson Shontell’s experience switching from a BlackBerry to an iPhone →
image=”http://static.businessinsider.com/image/4eaeee576bb3f77d51000019″
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[/slideshow]