Magazine ad page sales declined again in Q2 2012, down 6.3 per cent from the year before to 39,439 pages.
That’s not a surprise—the web has been destroying the print business for a while now.
But women’s magazines showed unexpected strength. The top 14 women’s fashion titles increased ad pages by 153 pages, or 3 per cent, according to MagazineRadar, the publishing research service.
Marie Claire and Allure had particularly strong second quarters, both were up more than 23 per cent.
The following charts tell the story.
While most categories were down, toiletries and cosmetics increased by 457 pages (+8%) to 5,873 total pages, MagazineRadar says. P&G leads the way.
Toiletries and cosmetics ad pages increased by 14% in women's titles, with Allure, InStyle and Elle taking the most pages.
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