Secret fans of kitschy, late-night infomercials: Rejoice.
“As Seen On TV,” the official website for buying the often wacky items over-zealously pitched on television at 3 a.m., just launched its own crowdfunding platform.
Now, you can help bring the next Snuggie, PedEgg, or ShamWow into the world.
The website looks a lot like Kickstarter. Inventors create a video, set a fundraising goal, and have a limited amount of time to get donations. The main difference, however, is that inventors need to apply to have their product featured — only items that fit with the “As Seen On TV brand” will be accepted.
So far, three new devices vie for funding on the site: the Taco Susan, the Zinger Grill, and Bone Mat.
As Seen On TV CEO Ron Pruett told Fast Company that the ASTV “seal of approval” will be a selling point for these products and that the crowdfunding platform will help inventors go to market more quickly.
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