Photo: Jennifer von Elling
According to a leaked strategy document we got our hands on, Tim Armstrong wants AOL editorial to increase its stories per month from 33,000 to 55,000 by April.He wants pageviews per story to jump from 1,500 to 7,000. He wants in-house writers to produce 5 to 10 stories each day.
Some in AOL editorial are balking. Some are planning to leave. Some are already gone.
Good riddance to the quitters, said Tim on today’s earnings call.
“As for people who are leaving, if you don’t want to work really hard, this isn’t the right company for you.”
We think this is a sensible enough standpoint, even if it will likely alienate some of the old school media types AOL brought in during the past couple years.
Related: LEAKED: AOL’s Master Plan