Georgio Armani opened his first hotel yesterday in the world’s tallest building, Burj Dubai.
The designer’s minimalist style is a nice touch in a city known for excess. It faces direct competition from the gaudy and decadent Burj al Arab.
The hotel will be the first of many Armani and Emaar properties, with hotels and resorts planned for Milan, Marrakech, and Marassi.
In other words, the boom is back!
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