Photo: The Hockey News
The Atlanta Thrashers began this season with five black players on their roster, accounting for nearly one-fifth of the 26 black players in the NHL.Though they recently sent one of the five down to the minors, the Thrashers are hoping to parlay their diverse roster into new fans, the New York Times reports. The Thrashers marketing dynamos are putting together a campaign for print media and “urban radio” that targets the city’s large and affluent African-American population.
The Thrashers deny blogger suspicion that the team built its roster for the benefit of the marketing campaign. Considering just 8,800 tickets were bought for a game last week, it wouldn’t have been such a bad scheme.
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.