When Apple’s iPad arrived on the scene in 2010, many magazine and newspaper publishers saw it as a gift from the gods: a chance to turn back the clock and convince consumers to pay for their content in a new form. But for many, that dream has given way to the cruel reality that apps are at best a stop-gap measure, not a dramatic new business model. As MIT Technology Review editor and publisher Jason Pontin points out — in a post about why his magazine has decided to kill its app — the benefits don’t outweigh the negatives for both readers and publishers. It’s a lesson that some other content producers might want to consider.
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