Are Online Ad Dollars Being Wasted On Gen Y?

Generation Y (ages 18-28) may be the most Web-savvy group, but new research suggests that a lot of online ad dollars are being wasted on them. Why? Because they spend less than anyone else online — even less than honest-to-god oldsters (64+), according to Forrester Research. This makes sense to us – people who are recent high school and college grads don’t have any money to spend. But companies who are spending millions marketing to that group should take notice – it’s usually a better strategy to market to the people who actually have money.

Chart from Forrester Research via


NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at

Tagged In