Google (GOOG) is finally killing its newspaper ad program that no one wanted. Is it also killing the mobile barcode?
If you recall, so-called “2-D” or “QR” barcodes were a big part of Google’s newspaper ad push: You could take a picture of the ad’s barcode with your camera phone, and it points your phone’s browser to a Web site, map, coupon, etc. (And gives advertisers something they can track.)
And while Google isn’t the only company pushing mobile barcodes here — Microsoft (MSFT) has joined with a useless iPhone app — it was probably the most important, especially for formal QR-style codes.
So unless we’re missing something huge, it seems mobile barcodes are losing their biggest U.S. backer.