Domino’s isn’t the only fast food chain with a new ad campaign that revolves around slamming its rival for allegedly serving less fresh food.
A major component of Arby’s new marketing makeover involves attacking Subway for cutting its meat in Iowa as opposed to in-store. “That’s a long walk for a turkey sandwich,” a New York detective/actor says in the CP+B created spot that ran this weekend.
First a pizza war about frozen versus homemade pizza crusts and now a sandwich standoff? Can’t we all just get along?
Arby’s announced plans for a complete makeover — including a new logo, menu, and advertising campaign — in February when it handed the $100 million account from BBDO to CP+B.
The chain’s new slogan goes with the new theme. What was “Good Mood Food” changed to “Slicing Up Freshness.”
Nicer elements of the redesign come in the form of a cutesy new lower case logo. (Right)
“The first impression is that this is a half-baked update that forces the new trend of bold, friendly, lowercase typography into the quirkiness of the old hat. No amount of roast beef can make that tasty.”
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