Apple’s market cap passed $US700 billion shortly after trading opened Tuesday morning.
The stock was trading at about $US119 and climbing. The market cap was about $US701 billion.
Apple’s stock has been on a steady rise all year, and it’s only been fuelled by the wildly successful iPhone 6 and 6 Plus launch.
Apple posted record opening weekend sales for the new iPhones in September.
And this holiday quarter is expected to be massive, with one analyst, Ming-Chi Kuo, predicting the company will sell over 70 million units.
The stock has been hitting record highs off and on for the last few days.
Take a look at the rise over the last year:
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