Apple's AT&T Bounty: $432 Per iPhone? (Or $288?)

Apple’s iPhones could be far more profitable than we thought. Based on an analysis of iPhone revenue that Apple reported yesterday, Piper Jaffray analyst Gene Munster estimates today that carrier partner AT&T pays Apple $18 per month for each of its iPhone subscribers. Over the course of a two-year contract, that’s $432 — more than three times as much as the $120-per-sub payment we previously estimated.

Assuming a $400 iPhone and a $18 monthly contribution from AT&T, Apple would record $832 in revenue over two years per phone. Research firm iSuppli estimated in July that it costs Apple $265 to build an 8-gig iPhone. So Apple’s gross profit looks more like $565 per phone over two years, up 125% from our previous estimate of $250 per phone. At Apple’s current U.S. run rate of about 1.8 million iPhones per quarter, that’s about $1 billion in gross profit per quarter (which will be recorded over two years).

If these numbers hold up, it means that Apple has inverted the business model it has used with iTunes and the iPod, where it makes a small amount on the software/service and a huge profit on hardware. Now Apple stands to make much much more on service than it ever will on the machines themselves. And that would certainly explain why Jobs was so quick to slash his prices this summer.

It would also explain why Apple has taken a hard line on tinkerers who “unlock” their phones. This morning, AT&T said that it has activated 1.1 million iPhones. But Apple has sold 1.4 million since they went on sale in late June. Assuming Munster’s new AT&T payments, 300,000 un-activated iPhones means Apple is losing out on almost $130 million in gross profit over two years — more than three times the $35 million we estimated yesterday.

10/24 Update: Citibank analyst Richard Gardner also took a stab at estimating Apple’s carrier bounty. His “checks suggest” AT&T is paying Apple $12 per month per subscriber — 1/3 less than Munster’s $18 estimate. That works out to $288 over 24 months. Running our gross-profit formula again, that suggests about $425 gross profit per iPhone over two years. And assuming a $12 monthly bounty, those 300,000 purchased-but-never-activated iPhones thru Q3 cost Apple about $86 million in lost AT&T revenue — and gross profit — over 2 years.

See Also:
Why Apple is Now Rationing iPhones: $831/unit
How Much Money Are Unlocked iPhones Costing Apple?
Five iPhone Apps We Can’t Wait To Install

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