Apple’s “Green Computing” Is A Cheap PR Stunt — Dell (DELL, AAPL)


Apple (AAPL) has been touting its new aluminium Macbooks as the “world’s greenest family of notebooks.” Dell (DELL) is having none of it.

In a weekend blog post, Dell VP Bob Pearson launched a broadside against Apple, accusing the company of using environmentalism as a PR stunt.  Apple isn’t being “open and transparent” in its efforts to protect the environment, Pearson says.

Pearson’s points:

  • Apple doesn’t attend industry meetups or hold press conferences on the environment.
  • Employees aren’t allowed to blog. (Huh? We’re not sure what this has to do with being green.)
  • Apple hasn’t set any energy-efficiency or mercury-avoidance goals for itself in future production; the company just declared success after the fact.
  • Pearson says Dell offers free recycling and went carbon-neutral in August, goals Apple hasn’t met.

We doubt Dell’s rant will inspire a change in policy in Apple. But it’s smart for the company to be touting its green computing efforts — it’s one way to woo environmentally-sensitive consumers away from rivals like HP (HPQ).

See Also:
How Green Is Your PC? And Why Should You Care?
The Hidden Cost Of That video game Machine: Electricity