Apple's First Marketing Exec Badmouths '1984' Ad—Here's Today's Ad Brief

The Guardian has released what is quite possibly the best ad we’ve seen all year (above). It delves into the hypothetical of how the media (both print, online, and social) would cover the case of the three little pigs today.

Apple’s first marketing expert, Regis McKenna, thinks that the company’s “1984” ad was overrated, or at least that’s how Ad Age is spinning it. McKenna said, “The ad was more successful than the Mac itself. The Mac was expensive to build, and Apple’s margins went negative in 1986. That conflict led to Steve’s ouster from Apple. The ad had some negative effect on corporate buyers, who were flocking to IBM. They didn’t like seeing themselves as mindless [followers].”

President Obama and the DNC have already spent $10 million on online ads in 2012. It’s only March 1st.

Tim Castelli, AOL’s vp of sales for the Eastern U.S., is leaving the company.

A judge has ruled that tobacco companies cannot be required to display graphic images on cigarettes.

JWT adds Michael Byrne, previously at McCann Erickson New York, as their new CFO.

The Bill and Melinda Gates Foundation has joined forces with the Cannes Lions festival to hold a “communications challenge” for international aid programs.

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