Apple's Final Cut Is Dead. Long Live Final Cut

Apple‘s Final Cut Pro is the leading video-editing program. It’s a $1,000 professional app. It was used to make “The Social Network,” “True Grit,” “Eat Pray Love” and thousands of student movies, independent films and TV shows. According to the research firm SCRI, it has 54 per cent of the video-editing market, far more than its rivals from Adobe and Avid.

 

Did I use the present tense? Sorry about that. Final Cut was the industry leader. It did cost $1,000. But that’s all over now.

Click here to continue reading at the New York Times…

NOW WATCH: Tech Insider videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.


Tagged In

apple sai-us